What Zynga understood is that you need to go where the consumers are, capture those audiences, build a direct relationship and then diversify channel partners. This is happening in spades now on YouTube as a new generation of viewers is being served up by a new generation of TV production houses that are currently under the radar screen of many people. This will change in the next 2 years.
via The Future of Television & The Digital Living Room | Both Sides of the Table.
Maybe more appropriate is to call these small production houses the media companies of the future. Think about why media companies have traditionally been bundled–its because being a media company required a lot more than just the ability to create, it also required the ability to distribute. But not today and not in the future.
