Tag Archives: interviews

Why stories are important to online retailers

9 Aug

I found this to be a wonderful insight on the importance of stories for online retailers.

On the marketing side, we’ve learned that having a great story is as important as having a great product. As a small company, you need to connect with your customers on an emotional level as well as on the physical level of the product. We sell DODOcase’s exclusively online which means most of our customers are buying a product without ever touching it. To achieve sales in this way, its important that customers ‘want’ to buy into the story as well as the product. We’ve believe that we are in the middle of a giant cultural shift from the book to the computer (e-reader/iPad). We hope that DODOcase can help ease that transition by providing the tactile experience we’ve all grown up with applied to these amazing new devices.

via The Way of the Dodo — How to Sell 10,000 iPad Cases at $60 Each (and Other Lessons Learned).

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A good paragraph on entrepreneurial activity

25 Jun

I liked online advertising, because in 2002 and 2003, the expected size of the market was $6 to $7 billion in 2003. But what really attracted to me was the waste and inefficiency in the market. The technology that ad networks were using, and their business models were grossly inefficient. There were too many middlemen taking bites out of the transaction. I felt the stock market approach would bring massive efficiency. That’s what we’re doing–bringing efficiency to a big and inefficient market. We cut out the middlemen, and everyone left wins.

via Interview with Bill Urschel, Founder of AdECN | socalTECH.com.

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