Tag Archives: IPad

Why stories are important to online retailers

9 Aug

I found this to be a wonderful insight on the importance of stories for online retailers.

On the marketing side, we’ve learned that having a great story is as important as having a great product. As a small company, you need to connect with your customers on an emotional level as well as on the physical level of the product. We sell DODOcase’s exclusively online which means most of our customers are buying a product without ever touching it. To achieve sales in this way, its important that customers ‘want’ to buy into the story as well as the product. We’ve believe that we are in the middle of a giant cultural shift from the book to the computer (e-reader/iPad). We hope that DODOcase can help ease that transition by providing the tactile experience we’ve all grown up with applied to these amazing new devices.

via The Way of the Dodo — How to Sell 10,000 iPad Cases at $60 Each (and Other Lessons Learned).

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