Tag Archives: Online advertising

A good paragraph on entrepreneurial activity

25 Jun

I liked online advertising, because in 2002 and 2003, the expected size of the market was $6 to $7 billion in 2003. But what really attracted to me was the waste and inefficiency in the market. The technology that ad networks were using, and their business models were grossly inefficient. There were too many middlemen taking bites out of the transaction. I felt the stock market approach would bring massive efficiency. That’s what we’re doing–bringing efficiency to a big and inefficient market. We cut out the middlemen, and everyone left wins.

via Interview with Bill Urschel, Founder of AdECN | socalTECH.com.

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